Pacific Northwest Division

New Frontier Marketing offers representation through its Pacific Northwest Division, which includes the states of Alaska, Idaho, Montana, Oregon and Washington.

Our PNW Sales Specialists

TANYA BLEDSOE
President
Member since 1999
Tanya oversees all divisions of New Frontier Marketing, LLC including Brand Management, Sales Staff and scheduling. Tanya is also the Account Manager for Seattle-based Amazon.com, Drugstore.com, QFC and Costco as well as UNFI Western Division. Tanya is the contact person for all new brands to inquire about representation for any of our Western USA divisions. Tanya is also also New Frontier Marketing, LLCs longest-tenured employee and manages all brands represented in multiple Western USA divisions.
Contact Tanya

DAVE SALAZAR
Vice President
Member since 2006
Dave is Brand Manager for most dry grocery brands at New Frontier Marketing, LLC and works with all Sales Staff who call on Key Accounts in gaining new item distribution into chain accounts as well as putting together promotional programs for our staff on behalf of those manufacturers to the sales staff. Dave is the Account Manager for Seattle-based retailers PCC Natural Markets, The Markets, Bartells and all Grocery distributors in the Pacific Northwest to include Unified Grocers, JC Wright and Crown Pacific Foods.
Contact Dave

LAURA STUART
Vice President
Member since 1999
Laura manages all independent retail accounts in Oregon as well as those from the Oregon coast east through Bend, including all Eugene-based Market of Choice stores. Laura works with all PNW sales staff in training, providing sales tools and product knowledge. Laura is one of New Frontier Marketing, LLCs representatives to the Provender Alliance conference each year and is the Account Manager overseeing distribution and promotion of brands with the Co-ops of the Western USA.
Contact Laura

STACI IMWALLE
Brand Manager/Account Manager
Member since 2005
Staci is the Brand Manager for many Grocery brands represented by New Frontier Marketing, LLC in all divisions including refrigerated and frozen. In addition, Staci is the Western USA Whole Foods Account Manager for Grocery representing New Frontier Marketing, LLC in all divisions and the Account Manager for Seattle-based Metropolitan Markets.
Contact Staci

RACHEL MITRANI
Brand Manager/Account Manager
Member since 2008
Rachel is the Brand Manager for HBA and Mercantile brands represented by New Frontier Marketing, LLC in all divisions. In addition, Rachel is the Account Manager for Whole Foods PNW/HBA, Pharmaca and Portland-based New Season’s Markets for both Grocery and HBA brands. Rachel calls on Portland area independents and the Co-ops, and she also represents New Frontier Marketing, LLC on the steering committee of the Provender Alliance.
Contact Rachel

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TONY BERARDI
Senior Account Manager
Member since 1999
Tony is the Account Manager representing New Frontier Marketing, LLC for Azure Standard and Winco Foods and serves as Special Advisor to the CEO of NFM in growth strategy and business development.
Contact Tony

HEIDI GROSS
Account Manager/Territory Manager
Member since 2000
Heidi is the Account Manager for Fred Meyer stores, Roth’s IGA and Territory Manager for many independent stores from Portland to Salem, including Whole Foods, Thriftway stores and others.
Contact Heidi

MARK SATTERTHWAIT
Merchandising and Store Support
Member since 2005
Mark is the Merchandising Manager for many accounts in the Western USA, including PCC Natural Markets, Fred Meyer, QFC, Whole Foods and others.
Contact Mark

TARA BARTLETT
Account Manager/Territory Manager
Member since 2005
Tara is the Territory Manager for all independent retail stores in northern Washington from Seattle north to the Canadian border and west thru the Olympic Peninsula and the San Juan Islands. Tara is also New Frontier Marketing LLCs Account Manager for Haggen /Top Food stores and Central Market stores in Washington.
Contact Tara

ANGIE CRITES
Account Manager/Territory Manager
Member since 2008
Angie is the Territory Manager for all independent retail stores in eastern Washington as well as Idaho, Montana and Alaska. Angie is also the Account Manager for Rosauers (Huckleberry and Super One formats) as well as Yokes stores.
Contact Angie

RENEE CORDOVA
Account Manager/Territory Manager
HBA only
Member since 2008
Renee is the HBA Account Manager for Seattle-based PCC Natural Markets, Metropolitan Markets and Super Supplements. Renee also calls on all independent HBA retail stores in the Puget Sound region from Seattle thru Olympia including Whole Foods Markets, Pharmaca and other independents on behalf of our HBA brands.
Contact Renee

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JOEY WRAY
Territory Manager
Member since 2008
Joey is the Territory Manager for all independent retail stores from Seattle south to Chehalis in Washington. Joey also handles many of the new store opening sets, resets that require fair share participation and any other similar merchandising projects in Washington and Oregon.
Contact Joey

Administrative Management
Our administrative management team is vital towards
the marketing success of your products.

ROBERT R. (ROBBIE) WRAY, III
CFO & Staff Accountant
Member since 2008
Robbie is the CFO and Accountant at New Frontier Marketing, LLC and works in conjunction with Bob and ownership, the sales staff and the office administration. Robbie handles all AP/AR, Purchase Orders from distributors to manufacturers, payroll, taxes, sales charts and projections and building management of our corporate offices. All commission and retainer checks, statements and questions regarding these should be forwarded to Robbie’s attention.
Contact Robbie

SHARON MCCANDLISS
Executive Assistant
Member since 1999
Sharon is the Executive Assistant at New Frontier Marketing, LLC and works with both ownership and sales management in all regions in the Western USA. Sharon also oversees all HR functions at New Frontier Marketing, LLC including employee benefits and programs. Sharon is based at our corporate offices for New Frontier Marketing, LLC in Burien, Washington.
Contact Sharon

JAESON SOLOMON
Administrative Assistant
Member since 2009
Jaeson is an Administrative Assistant at New Frontier Marketing, LLC and works with both Brand Managers and Manufacturers in providing new item forms, promotional forms and distribution requirements to the distributors we work with on behalf of the manufacturers we represent. Jaeson is also the administrative support to Tanya for all internet business with Amazon.com and Drugstore.com. and is based at our corporate offices for New Frontier Marketing, LLC in Burien, Washington.
Contact Jaeson

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